1) Opportunity:
High performing gaming keyboard, mouse and headphone need separate adaptors and charging system. This cause waste of usb ports and extra charging station/cable.
2) Analysis
- The who: High-end Gamers
- The what: They are unable to easily, efficiently use and charge their gaming set
- The why: High performing gaming keyboard, mouse and headphone currently have no separate adaptors and charging system
3) Testing
- Testing the who: Do you have the need? Who do you think will have the need?
- Testing the what: Which device do you think need the uni adaptor and charger?
- Testing the why: What is the main reason you need this new product?
4) Interview
Daming Wu
Strongly have the need of the new gaming set. Most gamer with high income will interested in this idea. All of the keyboard, mouse and headphone need the uni adaptor and charger. Want all my devices organized and always charged.
Xinxin Wu
Will buy this if it exist. Not a gamer. Like the shape of gaming device but hate to charge them. Need all of them having the same adaptor and charging station. Always want top-end devices.
Baoli Zhou
Not a gamer and not interested in this device. Traditional input devices are much enough to use. Won't buy.
Yu Zhang
Will buy the devices. Gamer and high end computer user will need it. Not play much but need good devices to enjoy coding. Need all device charged.
Yanshun Xu
Not a gamer, won't interested in this device. Young people will like the idea. Don't want to buy expensive devices.
5) Summarize
Besides of game, some people do not play that much also want this device for connivence. They like the idea of put the charger station together for every devices. Only young people interested in this idea.
Hi Sining,
ReplyDeleteI think your opportunity to establish less waste in terms of usb port space and adaptor space is very relevant to today's market. Especially given the fact that most technology is hoping to go into a direction where minimalism is key. This supports the fact that in your interviews, you were able to establish a group that supports your hypothesis. In fact, this works well for developing a potential future innovation in the industry since you can see the support already through the interview process.