21A – Reading Reflection No. 2

Mindset: The New Psychology of Success, Carol Dweck

1) What was the general theme or argument of the book?

Through more than 20 years of psychological research, Professor Carol Dweck has found that there are two modes of thinking that enable people to create different worlds – the Fixed Mindset and the Growth Mindset. The childhood and adulthood of human beings gradually emerge and play a completely different role in many aspects such as setting our goals for life, dealing with work and relationships, nurturing children and exerting their potential.


2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

Prof. Dweck elaborated on how to use the growth thinking mode to achieve outstanding achievements in the fields of music, literature, science, sports, commerce, and how to change their thinking patterns and achieve success at different stages of our lives just like what we trying to achieve through learning this course.

The author's research field is extensive and applicable and has a significant impact on the development of parents, teachers, coaches, and managers to understand and cultivate growth thinking patterns.

Accept a growth-oriented mindset, be ready to grow up, and you will see an incredible self!

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

Turning Fixed Mindset into Growth Mindset exercise.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I have heard this book before, and I also read the speech of the author Carol S. Dweck at TED. Before I read, I was curious as to how the difference between the success and failure of the person is? Can you stand up again and again after facing failures and setbacks? Why can successful people see failure from another perspective? I found that the Growth Mindset people grow their minds in self-challenge and do their best, but people with stereotypes are not interested when they are not going well. They care that they have not made any mistakes and their perfect performance, and feel smart. The growth mentality is the opposite. They feel that when things are very difficult, and they are trying hard, they can do things that they could not do before, and they will start to figure out the clues... In this case, they feel that they have grown up, and more importantly, Diachronic learning, making progress in the challenge. A person with a stereotype will not only learn from failure but will not remedy the failure. He is more likely to try to repair self-esteem and find those who are worse than themselves.

19A – Idea Napkin No. 2

1) Me. I am an information system student and a game lover. I believe the uni adapter gaming set will become my second trying to the real business world. It will be a huge challenge but also a great opportunity for me.

2) What am I offering to customers? My product is a uni adapter wireless gaming set will wireless charging system, which will save space on the desk and time for changing or charging the battery.

3) Who Am I offering it to? High-end gamer and high-end personal computer, PSP and X Box user. They have a high demand for high-end devices.

4) Why do they care? The product will help the desk in organized and customer will never need to worried about the battery. Customer will be interested in this idea.

5) What are my core competencies?  No competitor has this kind of device for now and they can upgrade their devices step by step by changing part of it, but only in the same brand.

The whole idea is great and will be a Hugh success. The weakness of this idea is from huge device companies such as Logitech. The technology itself is easy and easy to copy. The solution for this is doing it quick and quiet and be famous fast before large company can react, and then cooperate with them.

Point 1: PSP user also

Point 2: Competition solution

20A – Growing Your Social Capital

Person #1 Domain expert in my industry

Romero

Romero is the owner of two used car dealerships in Gainesville. He has 21 years’ experience in this industry. He is a domain expert who knowing everything about used car dealership. He just opened a new dealership besides mine and I was introduced to him by our land lord. He said he will teach me more about this industrial and we would share our inventories and customers. For example, if I don’t have a car my customer want, and he has, I will take the customer to test drive his, instead of just losing the customer, and he would do the same thing. It will improve both my experience and sales of the company.

Person #2 Expert on my market

Jeff

Jeff is the sales manager of another dealership in Gainesville. He have been in this industry for 15 years and is very experienced on the market. He know everything about customer and advertising because he was the one in charge of the whole marketing department. He was recently introduced by my land lord too. He helps me on how to showing cars to customer and the seasonal trend of the industrial. He is expecting to get customer and a Chinese girlfriend from me.

Person #3 Important Supplier to my industry

David

David is the manager of local PPG paint supplies shop. I just ordered a $2500 painting system this week, that is how me know each other. He is very experienced about painting. When I having trouble on painting, he is the one I’m going to ask. He teach me about the painting and expecting me to order more products from them.

Reflect:

All these contacts were coming from the operation of the business. It is defiantly the best way to do meet people doing the same thing as you do. I’ve never doing like this before I started the business. But when I did, the networks coming to me.

18A – Create a Customer Avatar

My customer is a 27 years old adult with a full-time job in Gainesville.  He loves to play computer games and he purchased a lot of gaming devices in order to improve game experiences. He is a cat person who adopted two cats. He has a blue Mustang that his parents brought for him when he went to college. He is thinking about changing his sports car to an SUV.  Everyday after he gets off working, he likes to lay in the couch and watch game tournaments. He is still single but he is seeing someone that his parents introduced to him. He thought she is a good girl that worth to marry. He is right now saving money and preparing for their future lives. 

I am also a game lover. Although I am not good at it, I purchased a lot of game devices. I feel it is not a coincidence that I have common with my avatar. Because when I started to have the business idea, I always image the circumstance that how I will need the product to be. During the thinking, I realized that there are a lot of people love gaming. They love to purchase relative items and devices just like I do.  27 years old men with full-time jobs are the good target groups because they have the time and ability for their hobbies.  So there is a great chance that we have the same hobby.

17A – Elevator Pitch No. 2

I did not write the last elevator pitch so I did not get any feedback.

15A – Figuring Out Buyer Behavior No. 2

 3) Begin with alternative evaluation. In the last case exercise, you determined how customers sought information related to solving their need. The outcome of this step is to produce a set of alternatives. Customers pick from among this set of alternatives. In this step, your job is to figure out how they do their picking. Does price matter the most? Does quality? Does style? Is there more than one factor that is important to your customer segment?

4) How/where do they buy? Elements of the actual transaction can help characterize your segment. Is your segment more likely to buy online or in a store? Are they more likely to use cash or will they finance the purchase? Etc. If this is a B2B purchase, who's involved in the purchase decision? 

5) Post-purchase evaluation. What matters most to your customers when they think back on the 'rightness' of the purchase? What helps them determine the purchase was a good idea? What sorts of things make them think a purchase was a bad idea? 

6) Report the findings. Simply summarize your interviews. 

7) Draw conclusions. Based on what you know about this segment and what you learned in your interviews, how would you succinctly describe this segment in terms of alternative evaluation, purchase decision, and post-purchase evaluation? 

Alternative Product List: Wired devices with multiple USB ports, Battery wireless devices with multiple USB ports, Battery wireless devices with single USB port, wireless charging devices with multiple USB ports, wireless charging devices with single USB port.

Person 1   34-years old   Senior Consultant in a large consulting company    Male

In company, we all use laptops our company give us. I think it is a good idea to have computer accessorizes device that never need to worried about the battery. Among the alternative product, I prefer battery wireless devices with single USB port. I travel with my laptop a lot so carrying a wireless charging station is a burden to me. And with additional batteries, I do not need to worry about no power during a presentation. Among the factors, I believe reliable is most important to me. I always purchase devices on bestbuy.com have have them deliver to me. I always pay cash. I believe as long as I do not complain about the product, it is a right purchase.

Person 2   21-years old   Junior Student   Female
I have a laptop at home and play games sometime. I do need high performance devices to maximum my gaming experience. I currently using battery wireless devices, but it is annoying when the battery is dead in the middle of a game. And I also hate the mess of wires. So I will definitely choose the wireless devices with wireless charging. I care the most is the price and the quality. I pay cash when purchasing digital devices. I like to buy device on site and online when it is on sale. If I keep using them without buy new devices instead, it’s a right purchase.

Person 3   24-years old  PHD Student   Male
I am a PHD student and like to play CSGO sometimes. I prefer the wireless remote charging devices with single USB port. I like simple and clean on my desk. Changing battery during a game is the worst experience for a gamer, especially when we don’t have backup battery at home. I think price is important to me because my salary is limited. I sometimes purchase in finance and purchase mostly online. As long as the devices can last long enough, it is the right purchase.

Summary: All of the three person have the habit to purchase online especially during sale season. Young gamer would like our product more but price is also what they consider most. They want convenient and good quality products.

Conclusion: We need to build the product convenient and affordable. We need to focus on online sales and also retailer like Best buy.















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Summary

16A –What’s Your Secret Sauce?

1) Describe five ways in which you think you have human capital that is truly unique.

I am a curious girl that I am passionate and interested in many things. 

I am a patient to most of things so that I can keep going even when others already gave up.

I always think for others and care about others’ feelings. That people like to be friends with me.

I can quickly adopt to the environment and keep up pace. 

I have high excuting ability. I can finish up tasks in a relatively short time.

2) Interview the five people who know you the best. 

Daming thinks I understand the differences among people and never judge others. He also thinks I am a smart girl.

Yinghan thinks I am able to pick up things really fast and I am a nice girl that willing to help others when there are in troubles.

 

Xinxin mentioned that I am care for her and helped her during daily life. She also mentioned I am good at cooking and my skills impressed her a lot.

Yida stated that I am a quick learner and I am a loving person. He thinks I am passionate with my life.

Zihan thinks I am a cute girl and helpful to him when he faced troubles. He thinks I am good at analyse and I am smart.

3) Reflect on the differences.
I never thought that my cooking skills are the most impressive thing that a lot of my friends mentioned in the interviews. I think most of my views can match how my friends know about me.